Tynecastle have announced a new partnership, which will see charity Children 1st featured on the club's shirts. In addition to this, the club will aim to raise several thousand pounds for the charity.
Speaking to the Edinburgh Evening News, Tynecastle's Douglas Dalgleish said: “We wanted to be associated with a charity that fits with what we have, which is children. Predominantly we are a youth football club. It’s not just a one off 'here’s a strip and on you go'. It’s a partnership to try and raise some funds for a fantastic charity.”
Children 1st's Rajan Johnson, said: “We don’t have money or a budget to go and put up a billboard or do a TV or radio advert. So for a club like this to come along and wear our logo is amazing. It’s good to get our name out there to those people who wouldn’t normally know who we are and they may just Google us to find out what we do. There might be people we can support just by seeing our name on their shirts.”
The new shirt was paraded outside other club partner Ronaq Indian Restaurant, with Rangers captain and club coach Lee Wallace and Hearts captain Christophe Berra alongside three Tynecastle U15s players.